Short Courses

Learn with the specialist centre for foods, tourism, hospitality and events.

The Marketing for Managers online course comprises of 2 nationally recognised units of competency (BSBMKG514 – Implement and monitor marketing activities and BSBMKG401 – Profile the market), and covers:

  • The required knowledge to apply and observe marketing plan objectives and action necessary improvements;
  • Leading and coordinating a marketing team, implementing a marketing plan, monitoring performance of marketing strategies and evaluating their effectiveness;
  • Profiling a target market or market segments in accordance with a marketing plan and to develop market positioning strategies; and,
  • A range of tasks involving analysis and planning.

Upon successfull completion of this online course, participants will receive a William Angliss statement of attainment.

Participants will have 3 months from the enrolment date online to complete the two units.

Once the online course has been purchased, participants will be emailed an Enrolment Form. This Enrolment Form and all associated information contained within it must be completed. All information that is supplied is used for Government reporting purposes only as the purchased Short Course is made up of Nationally accredited units.

Once all required paperwork is returned, you will be contacted by your Trainer and emailed a Username and Password to access the online Learning Management System in order to undertake your course. On successful completion of the course a certificate of completion will be posted to you.

PLEASE NOTE: The creation of user accounts is a manual operation and therefore takes place Monday to Friday, 9am to 5pm.

Click here for other skill builder courses.

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